P&B Studios Gives B2B Video a Bigger Stage

Think beyond the content calendar. P&B Studios helps B2B brands build an always-evolving video presence, from premium hero films to AI-enabled content at scale.

We turn big B2B ideas into connected media video content ecosystems, combining human creativity with AI to take premium storytelling further than ever before.

DOCUMENTARY

Make your brand part of a story worth watching

We turned Esquire Bank’s clients into the heroes of a documentary-style campaign, capturing the people and purpose behind their work. Editorial profiles and cinematic storytelling helped build a broader brand narrative that drove sustained engagement across the campaign.

COMMERCIAL

Make the abstract feeling surprisingly human

We took the complex world of identity and brought it into familiar, intimate moments, using subtle humor to show what happens when brands get people wrong. The result was a flexible video-led platform designed to make Real ID’s value immediately relatable.

REALITY

Build something audiences come back for

For Roc360, we developed A Day in the Deal, a premium reality-style series that takes viewers inside the real decisions, setbacks and wins of real estate investing. Built as a flagship content property, it gives Roc360 an ongoing platform for building audience, community and brand engagement.

ANIMATION

Bring big ideas to life through animation

We brought Planwhiz’s fintech innovation to life through an animated fairy tale, creating a more imaginative alternative to traditional category marketing. The film gave the early-stage brand a memorable way to stand apart and quickly build awareness.

COMMERCIAL

Give high-stakes stories a little character

We turned commercial plumbing into a cast of memorable characters, using humor and film to make an invisible business risk impossible to ignore. The result reframed Roto-Rooter as the essential ally for businesses that can’t afford downtime.

COMMERCIAL

Turn strategy on paper into something you can see

We transformed paper into handcrafted sculptures representing the real-world challenges EY-Parthenon helps solve, then paired them with portraits of the people behind the thinking. Through projection mapping, P&B Studios turned those sculptures into living canvases, bringing movement, change and possibility to a campaign developed from concept and art direction through photography, film and post-production.

DOCUMENTARY

Give authentic stories a cinematic lens

We took Children’s Music Fund inside LA’s iconic Village Studios to create a cinematic documentary alongside patient and therapist profiles. A single idea became a rich body of storytelling designed to build awareness and move people to action.

Intelligent Audacity built into every frame

Strategy built for B2B buyer visibility

Start with the way buyers actually discover, evaluate and engage with content, then build video around the moments, channels and searches that can earn their attention.

One idea becomes an entire ecosystem

We extend every big idea into a connected mix of hero, social, sales, executive and always-on content, tailored to the audiences and channels where it can have the greatest impact.

AI makes the ambitious achievable

AI lets us take ideas that once felt too complex, costly or time-consuming to produce and bring them to life, then version, personalize and scale them in ways traditional production can’t.

Strategic

Start with the audience, then connect insight, creative thinking and distribution strategy to shape content around how B2B buyers actually engage.

  • Content strategy
  • Creative development
  • Distribution plan
  • Video SEO

Physical

Real people, real places, real production value. Bring it all together with craft and polish to make your ideas come to life.

  • Live-action film & video
  • Photography
  • Events
  • Post-production/editorial

Synthetic

Open up new creative possibilities that range from visualizing ambitious ideas to adapting content for different audiences and applications.

  • GenAI video and image
  • Synthetic voiceover
  • AI versioning
  • AI localized/personalized

Distribution

Great content needs somewhere to go, so we build the plan for how it gets discovered, shared and seen by the right audiences.

  • Versioning and localization
  • Platform optimization
  • Search visibility
  • Paid and organic distribution

Craft that Captivates

Ideas become more powerful when the craft matches their ambition. We bring together cinematic storytelling, visual artistry and production expertise to create work that pulls people in and stays with them.

  • Documentary Filmmaking 

    We uncover real stories with something to say, then shape them into cinematic films that give the people and experiences at their center a bigger stage.
  • Emotional Storytelling 

    The strongest B2B stories are about the people behind the business and what’s at stake. We find that human thread and build the story around it.
  • Post-Production and VFX

    The story keeps taking shape after the shoot. We use sharp editing, sound design, expert color grading and VFX to sharpen the idea and make every frame feel like it belongs.
  • Animation & Motion

    We build the world when there isn’t one to film. From 2D and 3D motion to character-driven animation, we give abstract ideas and stories a visual life of their own.
  • Photography & Production Stills

    Production doesn’t end when the video does. We capture the people, environments and visual moments that can extend a shoot into a broader library of campaign-ready imagery.
  • Explainer Videos

    Some ideas need to be seen to be understood. We use animation, motion and visual storytelling to make products and processes clear without flattening them into a generic explainer.

Producers&
Videographers&
Editors&
Animators&
Photographers.

Meet the team

The people behind the production matter. P&B Studios brings together storytellers, filmmakers, creatives, strategists and production specialists who know how to take an idea from first thought to final frame and beyond. With strategy, production and distribution working together, we bring an end-to-end perspective to every story we make.

Ted Kohnen

Ted Kohnen

Chief Executive Officer

Michael Ruby

Michael Ruby

Chief Creative Officer

David Croucher

David Croucher

Executive Director & Producer

Ricardo Weibezahn

Ricardo Weibezahn

Director & Editor

Nick Patrick

Nick Patrick

Photographer

Leo Alvarez

Leo Alvarez

Post-production

Jack Edwards

Jack Edwards

Post-production

Studio locations in Salt Lake City and Manchester

Geo-centralized spaces with global possibilities

Purpose-built spaces give the work room to be ambitious. Our studios in Salt Lake City and Manchester are designed around the realities of film and commercial production, giving teams the flexibility, infrastructure and space to build the right environment for the idea.